Senior Manager, Demand Generation

About Us

First impressions matter. TaskRay is on a mission to ensure businesses get off to a great start with a flawless customer experience once the opportunity is marked Closed Won. TaskRay is the leader in post-sale work management in the Salesforce ecosystem. We help companies make the transition from sales to customer success frictionless, driving greater efficiencies and creating unmatched customer experiences – all within Salesforce.

Culture is important to us. You must value the following as much as we do:

Connection. Cultivate authentic connections with customers, partners, and each other. We believe in a customer-first mindset across everything we do, continuously learning and focusing on the ‘We’ rather than the ‘I’.

Integrity. We are transparent, sharing information and feedback freely. We infuse every action with honesty, fairness, and respect for customers and colleagues alike. We do the right thing, even when no one is watching.

Hunger. We have high expectations and expect high performance of ourselves and our teams. We constantly look to innovate and improve, unleashing our creativity and persistence to find solutions and deliver exceptional results.

Thrive. We love what we do and bring our best selves to work every day. We show up as real human beings who speak from the heart, value others’ contributions and invest in each other’s growth.

The Role

As the Senior Manager of Demand Generation at TaskRay, you will spearhead our efforts to grow the top of our sales funnel and manage pipeline development for new and existing customers. This role includes overseeing both our in-house team and a network of digital marketing contractors and creatives, focusing on driving revenue through strategic and tactical demand generation. This position reports directly into the Vice President of Marketing. 

You will directly manage sales development roles and gradually build out the team, with responsibilities including:

• Developing and executing strategies to enhance our pipeline and drive customer retention and expansion
• Managing a mix of in-house and external resources for inbound and outbound marketing efforts
• Leveraging data to drive decisions and measure performance across various marketing channels
• Collaborating with Sales, Customer Success, Solutions Engineering and other departments to align demand generation efforts with company goals

What you’ll do:

• SEO & Website Management: Implement strategies to improve organic search visibility and optimize website performance; both front end user experience and back end technical maintenance.
• Conversion Optimization: Continually enhance conversion rates across all TaskRay digital experiences including; website, AppExchange, 3rd party review sites, and other digital marketing campaigns.
• Account-Based Marketing (ABM): Execute targeted campaigns to engage key accounts to directly influence outbound pipeline generation.
• Content Marketing: Oversee the planning, creation and distribution of TaskRay’s content that builds awareness of TaskRay, market related thought leadership, and influences lead generation.
• Channel Marketing: Collaborate with Sales leadership, channel partners, and TaskRay’s alliances team to co-create marketing campaigns and programs that expand our market presence within the Salesforce community.
• Internal Enablement: Manage joint efforts with Sales and Customer Success to create market facing collateral, sales presentations, and go to market assets.
• Marketing Automation: Oversee marketing automation efforts by implementing and maintaining nurture campaigns for both prospects and customers in the TaskRay database.
• Analytics & Reporting: Manage analytics and communications by establishing performance goals, creating reports and dashboards, and routinely sharing insights on program effectiveness with the team.

What you bring to the table:

• 7+ years of experience in Demand Generation Marketing, preferably in a B2B SaaS 
• 3+ years of experience managing teams and building out demand generation functions
• Proven track record of developing and scaling effective marketing programs and campaigns
• Deep understanding of modern demand generation practices and marketing channels
• Strong strategic and tactical skills, with a hands-on approach to driving outcomes
• Ability to lead and manage teams, working closely with other departments to deliver on shared business objectives 
• Strong working knowledge of managing budgets, resource management, and ability to negotiate terms with contractors and vendor resources 
• Experience with marketing automation, SDR automation, buyer intent, and website optimization softwares, 
• Experience using Salesforce CRM: Salesforce Independent Software Vendor (ISV) channel experience is a plus

Compensation and Benefits

Cash compensation for this role is commensurate with experience. Estimated salary range is between $115,000-$130,000 per year. This position is also eligible for bonus based on performance targets. 

Additionally, TaskRay offers highly competitive non-cash compensation including: 

• Medical, dental and vision benefits (99% employer paid for employees)
• Flexible PTO
• Every other Friday off (Fri-yay!)
• 12 weeks paid family and medical leave, 16 weeks for birthing people
• Company-paid life insurance 
• Expanded EAP benefits
• 401k matching
• Cell phone reimbursement stipend
• Wellness stipend
• Vacation bonuses 
• Anniversary bonuses

Location

This position is hybrid (Colorado only).

While TaskRay has a physical office in the Denver area, we’ve always been proud of our hybrid approach to the work environment, even pre-pandemic. There will be times we ask you to come to the office, but for the most part, we know you are as excited to contribute to the company’s success as we are to have you!

We value diversity

TaskRay is an inclusive workplace and values diversity in its team members. We give all qualified applicants equal opportunity and we make hiring decisions based on job related factors. Those with a subset of these requirements are encouraged to apply. We are looking for a flexible team member who can grow with the company and team! We do not discriminate based on any information on the application including race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity, pregnancy, genetic information, veteran status, or any other status.

Application Deadline

This position will be posted through April 30, 2024. 

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